Aroon Kumar is the Director, Marketing and Corporate Affairs, at RICS South Asia and RICS School of Built Environment, Amity University.
He is considered as the vociferous advocate of ROI driven marketing, digital engagement, marketing technology, mobile-first approach, social media outreach, neuromarketing, data-analytics, AI, UIUX, Platforms, Networkeffects, brand disruption; and posesses insightful understanding of online and offline consumer behaviour by analytics driven insights. As his various assignments demanded strong strategic and analytical skills, he lead the thinking on overall marketing strategy, messaging, brand positioning, business models, data analysis, consumer initiatives, brand segmentation and product planning, budget management across various markets and categories.
An alumnus of Harvard Business School (HBS-Boston), IIM-Calcutta, Mudra Institute of Communication Ahmedabad (MICA) & Utkal University, he posesses diversified vertical experience that includes global marketing, business planning, omni-channel experience designing, communication planning, advertising, marketing automation, social media analytics tools, entertainment, automobiles, OOH technology, mobility and mobile marketing, product developments, social and digital media marketing and audience analytics.
As a dynamic new-age global marketer and resourceful digital business leader with rich and varied experience from across intensively competitive market and consumer facing categories, Aroon brings diversity, strategic thinking, deep understanding in ever-changing consumer behaviour, cloud based digital solutions, big data and agile development practice, marketing, revenue planning, multi-geography financial and business operations, influential content , digital and social media ecosystem, mobile advertising, innovativeness, zeal, team spirit, passion and enthusiasm to achieve success in a simplistic definition.
He was conferred with Asia’s Best Marketer in 2016 by World Brand Congress Asia and CMO Council.
And he has been listed in ‘Top 100 Global MarTech Influencers’ by Onalytica in 2017.