Faculty

Shipra Goel

Associate Professor, School of Real Estate and Infrastructure, RICS School of Built Environment, Amity University, Noida

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Ms. Shipra Goel is an Associate Professor at the RICS School of Built Environment, Amity University, India. She is a competent research professional with more than 11 year experience in various business domains like Strategic Initiatives Assessment, Business Consulting, Business Research & Analysis, and Client Engagement for US and European clients/markets. Her most recent experience is in teaching subjects like Entrepreneurship, Strategy and Sustainability at IILM, a management Institute in New Delhi. There she was also involved in the capacity of a Placements Process Advisor devising strategies and processes for enhancing Employability through Skill Development Workshops, Corporate Mentoring and Data Management.

Ms. Goel has also been mentoring a few innovative and promising ventures in areas like Market Research, Customer Profiling, Market Entry Strategies, Venture Roadmap, Product Pricing and Marketing, Promotion through Social Media, Sales Pitch Training and Seed Funding. During her earlier employments, she was engaged with Research and Consulting organizations like KPMG, Evalueserve and Waagstein Research where she managed several projects across various sectors and geographies for American, European and Indian clients. Adept at developing Competitive Intelligence Studies and New Business Opportunity (cmpany, industry and relationships) Reports for Big Fours in US, she is also experienced in Trainings, Client Interaction and Project Management.

  • Bachelor of Science in Biochemistry from Delhi University

  • MBA from Thames Valley University, UK

Ms. Shipra Goel is a competent research professional with more than 11 year experience in various business domains like strategic initiatives assessment, business consulting, business research & analysis, and client engagement for US and European clients/markets. Her most recent experience is in teaching subjects like Entrepreneurship, Strategy and Sustainability at IILM, a management Institute in New Delhi. There she was also involved in the capacity of a Placements Process Advisor devising strategies and processes for enhancing Employability through Skill Development Workshops, Corporate Mentoring and Data Management.

Ms. Goel has also been mentoring a few innovative and promising ventures in areas like market research, customer profiling, market entry strategies, venture roadmap, product pricing and marketing, promotion through social media, sales pitch training and seed funding. During her earlier engagements, she was involved with Research and Consulting organizations like KPMG, Evalueserve and Waagstein Research where she managed several projects across various sectors and geographies for American, European and Indian clients. Adept at developing Competitive Intelligence Studies and New Business Opportunity (company, industry and relationships) Reports for Big Fours in US, she is also experienced in trainings, client interaction and project management.
Research Interests:
  • Research Project on Federal Funding for Clean-tech Investments in the US
  • Competitive Intelligence Studies on Conflict Minerals, Social Media Networking for the Big Fours and Tier 2 Consulting firms - Accenture, Grand Thornton, BDO Seidman, Booz and Company
  • Analysis of Strategic Issues faced by players in Global FMCG Industry
  • Industry Study and Analysis for Nutraceutical Industry in major geographies
  • Strategic Initiatives Study - Aggregate Spending in US and outside, Pharmaceutical Industry
  • Competitive Benchmarking Study for a Global Telecom Company
  • Strategic  Initiatives Study for product launch of a major MNC in select geographies
  • Designing and structuring organizational charts and aligning them to specific growth strategies
  • Market Assessment Study conducted for major banking companies worldwide
  • Company Profiling and Industry Overview assignments with major focus on identifying strategic initiatives and imperatives
  • Benchmark and Market Research Studies for Nordic IT departments –
  • Nordic IT & ITES Sourcing India Report, a guide for Nordic Organizations to evaluate IT&ITES sourcing opportunities from India and to find the most suitable IT services vendor
  • Nordic IT Organization 2006 and 2007 Report with major focus on funding models
  • Nordic IT Costs and Investments Report to map out size of their IT Costs and Investments in Nordic 120 large and medium sized companies

 

08 November 2016

Our faculty presents research papers at the 23rd ERES Annual Conference

Our professors Ashish Gupta, Shipra Goel & Saurabh Verma represented RICS SBE and Indian real estate at ERES conference held ...


Powerful technological disruptions in the real estate sector

Assistant Prof. Shipra Goel talks about technological disruptions which are taking the real estate sector through a massive m...


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