From Classroom to Marketplace
As part of their Marketing course, our MBA and BBA students at RICS School of Built Environment stepped into the world of real business with a unique project-based assignment.
Phase 1: Ideation, research & planning –
Phase 2: Business in action – (April 22, 2025)
Phase 3: Results & reflections – coming up!
During Phase 2, the Old Canteen transformed into a vibrant startup hub where students showcased their ideas, implemented innovative marketing tactics, and competed to drive real sales and profits – all for 45 marks and a whole lot of learning
