Ameet Sao

Assistant Professor, School of Real Estate and Urban Infrastructure, RICS School of Built Environment, Amity University, Noida


Ameet has over 18 years of experience in academics and is currently working as an Assistant Professor at RICS School of Built Environment. He is currently pursuing his PhD in the area of marketing. Prof. Ameet delivers various courses at RICSSBE such as Strategic Management for Built Environment, Management Science in Built Environment Sector, Marketing management for Built environment, Organization behaviour for Built Environment, Infrastructure and Construction Management.

Before joining RICS SBE Prof. Sao was associated with the University of Delhi (Shaheed Sukhdev College of Business Studies) and other premium institutes (BIT-NOIDA, FDDI-NOIDA). He has published National and International research papers and articles in a refereed journal. His research area of interest - Psychology & Buying Behavior of Consumer, Impact of celebrities/Endorser in the mindset of the consumer while watching an advertisement on T.V, Analyzing trend of consumer retailing through data analysis.

  • Academic Qualification - B.Sc, MBA. Andhra University, Visakhapatnam, PGDFM from IIAM (Vizag), Pursuing PhD (Marketing Management ) from Mewar University, Chittorgarh, Rajasthan.

  • Work Experience-
    Academic: 6.5 years with RICS School of Built Environment, Amity University, Noida. 10Years with Shaheed Sukhdev College of Business Studies, University of Delhi. RNIS school of Management.
    Industry: 2 years in Hotel Industry.

  • Specialisation
    Research area: Consumer Buying Behaviour, Marketing and Sales analysis, Human resource management.
    Consulting: Provides consultancy in students projects. More than 500 students have been guided so far.
    Training: Conducts training of RICS India